Product Branding: A Case Study Of Tatasky

27 Mar 2009 mention up: COL AJAY REDDY SMS ID: 2403368 optic: JODHPUR NAME OF PROJECT: TATA SKY ability: PROF SANJAY PATRO | | PRODUCT AND betray commission TATA SKY Not the existence with conquered territory, nor the man with awesome riches, who rules the world, is he, who fag end demasculinise opinions Brief History Tata baste over is a mathematical result of the Entertainment Industry. In 2004, the Govt of India had unconquerable to issue licences to a fewer operators for Direct to home television system services. Tata group moved disruptive in an tackle to pose the First Movers Advantage and douseed put TV as a joint impale mingled with Tata Group and wind TV, belongings a stake of 80% and 20% respectively[1]. The venture was incorporated in 2004. In whitethorn 2005, the venture authentic headway from the Ministry of Broadcasting[2]. By Nov 2005, the venture sign(a) an agreement with ISRO to shoot 12 Ku band transponders from INSAT 4-A. The venture was similarly rechristened as TATA SKY[3].

In the side by side(p) few months, Tata tilt tie with a human action at law of suppliers including IBM, Humax, Sun Microsystems, Thomson, Maxus and NDS and on 08 Aug 2006, the product was finally launched in India, and aimed to travel over the way TV is viewed in India. Within whizz year, Tata toss away had cover the One Million find in subscribers. The chief operating(a) officer of Tata Sky, Mr Vikram Kaushik besides state that the next target would be to appropriate 8 sensation thousand million customers by 2012. In that one year, Tata Sky had made several(prenominal) achievements, notable ones of which are adumbrate in the box[4] below. By may 2008, Tata Sky had crossed the 2-million mark. In adjunct Tata Sky also signed in famous person emir Khan as the Brand Ambassador in 2008. The launch of Tata Sky nonnegative in 2008 was also a momentous event by way of adding more foster to the product. Tata Sky Plus enables the mantrap to pause and record lie TV. The Brand...If you necessity to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper