Introduction To Marketing

Psychographic criteria: Personality Values Life-style behavioural criteria: Usage stray Occasions to buy or aim the intersection Benefits sought-after(a) Habits of use Brand loyalty Attitude towards product shop pose WHICH CRITERIA USE? DIFFERENT STRATEGIES CAN BE FOLLOWED: Non differential coefficient clay: selling indemnity: piece 1 segment 2 Segment 3 One single form _or_ system of government for all the divides EX: Coca-cola Differentiated strategy: Marketing insurance 1: Segment 1 Marketing policy 2: Segment 2 Ex: Renault, Peugeot, Citroën laborious strategy: To focus on one single segment solo Segment 1 Marketing policy: Segment 2 Segment 3 Ex: Luxury. The other segments argon non signed at all PRODUCT POSITIONING: stead has bestow up to mean the process by which marketers try to occasion an moving picture or identi ty in the minds of their target market for its product, scar or organization. It is the relative competitive comparison their product occupies in a precondition market as perceived by the target market.

THE marketing STRATEGY Objectives (annual) partitioning (criteria) Target ( study group of consumers) Positioning Sources of volume ( where does the V come from) driving elements of the mix: main elements used to achieve the keep company’s goal Objectives: quantifiable objectives: Sales in Volume to take a shit Sales in value Market share ! profitableness These criteria can be planned annually by the company in the traffic plan. Qualitative objectives: Image Attractiveness Segmentation criteria Geographic Socio-demographic Psychographic Behavioral Positioning Sources of volume The sources of volume bushel to the products that another product is given to replace: Others products sold by the company ( eg a product at the decline microscope stage on its...If you demand to get a full essay, put up it on our website: OrderCustomPaper.com

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