Skittles :: essays research papers

SkittlesOVERVIEWSkittles is a variety cheer and dining ease upment located inWashington, D.C. . Our mission is to provide our patrons with a unique blend oflive entertainment while delivering a discombobulate it quality dining experience. We will dothis by emphasizing divine service excellence and the highest level of performance inall aspects of our operations and services. Our big services include liveentertainment, ranging in form from comedy to bang performances to poetryrecitals and others. We also offer lunch, dinner, drinks and dancing to ourcustomers.The restaurant is operated by its several(prenominal) partners who have an equal share inownership. The partners are Tracy Jackson, James Johnson, Sonja Dawkins, Kevin brownness and Steffi Carr. The restaurant is ideally located on the D.C. waterfront.There it will be easily accessible to a large cross section of consumers andmake it possible to provide patrons with a safe and controlled environment.Our establishment brin gs a relatively raw(a) concept to the Districts restaurantindustry. What we provide is an everchanging mix of live entertainment tocustomers while serving all of their drinking and dining needs as well. We aresomewhat of a one stop, night on the town, in that we provide not only thedrinking and dining needs of mortal going out but we also provide, in the same hole and depending on the night, everything from dancing to live musicperformances to a night of comedy entertainment. Because of its uniqueness tothe marketplace in D.C., Skittles has an excellent opportunity to establishitself and become a force in the restaurant/entertainment familiarity in theDistrict. This is partly because of the limited demand competition the companyhas to face. Although direct competition is limited, there are severalestablishments which we feel will produce competition to us in the market. Theyinclude Blues Alley, Hogates, H.I. Ribsters, Phillips, Gang Plank, The Wharf,and connection 721.Despite the threats which the competition poses to the restaurant, we arestill very confident in the ability of this concept and restaurant to thrive andsucceed in the District. emplacement ANALYSISWe, the owners of Skittles, are very enthusiastic about our chances ofsuccess with this new and exciting restaurant concept. Our enthusiasm wasbolstered even more by what was revealed to us after performing a situationanalysis for the company. The analysis showed that as a company, our strengthsand the opportunities that exist, far outweigh our weaknesses and the threats weperceive ourselves having to face. This indicates to us that with hard consort anda total team commitment, Skittles will be a definite success. As for the