CASE STUDIES Essay Example | Topics and Well Written Essays - 1750 words

CASE STUDIES - Essay ExampleThat is, the gestation period of any travel describes including lonesome Planet is an extended one due the need for extensive homework. Because of which, a somewhat, same kind of reading or even a better current version is provided by the website. So, this out-datedness in the travel guide will be the issue for a number of customers who use both Internet and the books. So, the solution to centralize revenue losses or operational frictions is to promote each vehicle as different entities, agree to the markets needs. That is, there are still markets where Internet technology have not amend much, in those places travel guides should be promoted. Then, people while traveling will not be adapted to access Internet any time, for them the travel guides of Lonely Planet will be feasible and so this segment of markets empennage be targetedWith the advent of Internet and wireless technologies, the scope for Lonely Planet to mystify has increased, a lot furt her. That is, equivalent its joint venture with Nokia, in which Lonely Planet provides city guides on mobile phones, it could provide the city guides along with digitized maps to all telecom providers. That is, if it has a joint venture with telecom companies, it can reach more mobiles. As mobiles have become a lifeless extension of hand, which can be carried anywhere including during travel, Lonely Planet could expand its base. Then for the users of Internet, it can introduce features or products like seeing a virtual image of tourist spots like what Google earth is doing. Also, all the former issues of Lonely Planets Travel guide that were published from 1970s can be digitized and do available as download able files for a fee, because all the new and young readers cannot access the antecedent issues in book form. So, with this launch of new products the customers concerns about timeliness and currency of culture can be looked after. That is, with the use of