Consumer Behaviour - NIKE Essay Example | Topics and Well Written Essays - 750 words - 1

Consumer Behaviour - NIKE - Essay ExampleAlso, in the year 2008, the company presented the broadcast Jordan XX3 which was identified to be a high-performance basketball shoes created with the environment in mind (Kapferer, 2012). Some of the Nike Companies newest shoes contain Lunarlite and Flywire foams to lessen weight. In addition, Nike fraternity is come up recognized and popular in young adult and hip hop philosophy for their delivering of city fashion clothing (Kumar, 2009).However, The Company being well recognized for its performance, the question is What constitutes the capability of the Company to capture its targeted consumers? There is a bundle of assigns presented by the Nike Company for their targeted consumer consideration. Some of this attribute are discussed in the followers paragraphs in detail.First, is the logo swoosh which is the companys signature or trade phiz. With or without the name Nike underneath the logo, the general consumers can perceive the logo a nd get word Nike. Regardless to a check of excellence, the flowing nature of the logo has played a vital role to the marketing of the brand. The role of visual rhetoric is to catch the companys targeted consumers visually. The logo represents competition, athleticism, and victory. With a single brush stroke, viewers of the logo anticipate that this what it means (Hawkins, 2013). Also, the logo looks like a check mark which, for instance, in American philosophy, has become illustrative of a job well done or success. Nike prides in making state of the art athletic items from foot race shoes to football and using a logo that rhetorically illustrate success. The logo visually ties into the early gods of sports, elaborating its achievement as a successful, recognizable, and uncomplicated trademark.Second, attribute is the slogan Just Do It which is the tag-line allied with the Nike logo. Together, the tag-line and the logo feature the