CASE STUDY-EURO DISNEYLAND Study Example | Topics and Well Written Essays - 250 words

-EURO DISNEYLAND - Case Study Example The entity was in the red with losses to the tune of 188 million francs. Moreover, only one third of the visitors of French nationality, while the projected figure was fifty percent. Before moving on to its European operations, the study provides a background of how Walt Disney (inadvertently) was responsible for creating a world famous brand, and later an empire that included film making, amusement parts, and theme parks like Epcot. The author provides a brief background of succession problems and survival of Walt Disney Company after the death of its legendary founder in 1966. His son (Roy Disney) had to face a lot of issues especially from CEO’s like Cardon Walker and Ronald Miller. There is a brief mention about its hit movies like Love Bug’, and also about a string of flops after the controversial family (box office hit) movie Splash. But the visionary in Walt Disney had moved on to providing wholesome and clean entertainment to families through the concept of them e parks. The first park was opened in Anaheim, California, followed by the hugely successful Orlando Disneyworld, Florida. But its overseas ventures had been plagued with problems that were cultural and political in nature. In Tokyo, though the venture was successful, was beset by minor issues.