Nasa

mankind transaction brushup 31 (2005) 253261 From liftoff to landing: NASAs crisis communication supposition and resulting media coverage future(a) the contender and Columbia tragedies Ryan M. Martin a , Lois A. Boynton b,? b University of Cincinnati College of Law, Cincinnati, OH, USA College of Journalism and plentitude Communication, University of North Carolina at chapel service Hill, NC 27599-3365, USA a Received 3 family 2004; received in decree form 25 January 2005; recognized 1 February 2005 Abstract NASAs public relations thrust future(a) the explosion of the line in 1986 is considered an example of crisis communications failure. After the Columbia supposition in 2003, NASA was praised for its successful handling of the crisis. This paper identi?es how quad newspapers presented NASAs crisis communication efforts side by side(p) the two crises, utilizing widely legitimate crisis communication concepts associated with stakeholder theory. Results showed that the print media account that NASA followed speci?c communicative practices and accorded NASA ofttimes positive coverage following the Columbia disaster than the competitor disaster. © 2005 Elsevier Inc. All rights reserved. Keywords: Crisis communication; Stakeholder theory; NASA; Columbia; contender 1. Introduction At 11:38 a.m.

EST on January 28, 1986, the space razz Challenger launched skyward beginning its tenth part mission into outer space. The ?ight had been die away up for 3 geezerhood because of poor weather, and NASA of?cials eagerly watched as the shuttle ?nally got off the ground. Then, the incredible occurred. Approximately 73 seconds and 10 miles afterward takeoff, the spacecraft of a sudden exploded leaving only if two ? fit author. Tel.: +1 919 843 8342; facsimile: +1 919 962 0620. E-mail consider: lboynton@email.unc.edu (L.A. Boynton). 0363-8111/$ front front affaire © 2005 Elsevier Inc. All rights reserved. doi:10.1016/j.pubrev.2005.02.014 254 R.M. Martin, L.A. Boynton / Public Relations Review 31...If you requisite to get a climb essay, dress it on our website: Ordercustompaper.com

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